Monday, December 2, 2013

The 15-Second Elevator Pitch Fail



Perusing the items displayed at a private sale I attended yesterday, I came across this beauty.  Perfect for the smart, metropolitan career woman, I couldn't justify even my fashion lust for this bag, because I am not a career woman - smart, metropolitan, or otherwise.

It is said that a 15 second elevator pitch is necessary to brand oneself, and even that I can’t do, as evidenced by my conversation with a woman I’m pretty sure writes for the New York Times, as we pondered the merits of the satchel’s python leather. When asked, “What do you do?” I was spontaneously, spectacularly inarticulate.


Note to self:  Work On This.

2 comments:

  1. Wendy, I used to stumble over the same thing even though I've had a career in graphics for over 30 years. I just never knew how to answer that question because we are so much more than what we do and we do so much, as women. With continued and consistent practice your answer will come. Each time getting easier and more defined. We are ever changing. Ask me again tomorrow and the answer will be different. xoxo

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  2. Well, I can never answer that question either. For one thing, I'm not sure what it evens means, what the person asking wants to know, how much they want to know, whether they are only interested in what I get paid to do, as though that alone defines me.

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